Casper New Store Playbook

To help roll out Casper’s Sleep Shops- the mattress giants’ new line of retail stores- we were asked to create their company-branded Store Opening and Visual Playbook for employees. Leaving no stone unturned, this 166-page book will give employees all the tools for a successful new store opening, including how to schedule your team for setup, how to connect to teams across the country, and how to merchandise your Sleep Shop from front to back of house.